This is a really interesting point — I’ve been working on this lately, although a bit differently.
I’ll catch a line I’ve read or written before, and figure out how to say it differently and how to say it so that it has a deeper impact on the readers.
When you read the same thing too many times, it goes over your head. Just like the cliché quotes you read on Instagram – you keep scrolling.
I play around with the words or try to use a metaphor instead. Solid point.